Experience. Education. Execution.



B Squared Media.



Real-world experience. Transformed into education. Built for execution.



Work With Us




Three Words. One Framework.

B Squared Media was built at the intersection of real-world entrepreneurship and practical education. We take lessons from actually building companies, leading teams, and navigating failure — and transform them into curriculum, books, and keynotes others can use. Everything we create lives inside one framework:

Experience. Education. Execution.

WHAT WE DO

Three Business Lines. One Framework.

Curriculum Development

We design entrepreneurship, leadership, and business programs for universities, corporations, and organizations.

Books & Publishing

Practical books and educational resources built from real-world business experience.

Keynote Speaking

High-impact talks combining powerful storytelling with lessons in entrepreneurship, leadership, and growth.

Workshops & Training

Interactive experiences that move participants from inspiration into application.

Licensing & Partnerships

Bring B Squared Media frameworks and curriculum into your organization.

FEATURED WORK

From the Bookshelf to the Classroom

Bootstrap to Exit started as the story of building a company.

It became something bigger.

Written by entrepreneur Bryan Shannon, Bootstrap to Exit explores the decisions, mistakes, pivots, relationships, risks, and lessons that happen between starting a company and successfully exiting one.

Today, the book has moved beyond the bookshelf and into entrepreneurship education, where it has been incorporated into university coursework and founder-development experiences.

FEATURED CURRICULUM

Scale Deep™

Let Them Try.

Scale Deep™ demonstrates the B Squared Media approach to experiential entrepreneurship education.

Designed as an intensive 15-week small-business development experience, Scale Deep combines business education, accountability, practical exercises, case studies, guest experts, peer learning, and real-world execution.

Participants don't simply learn about entrepreneurship.

They work on their businesses while learning how to build them better.

OUR MODEL

Built in the Real World.

There are plenty of places to learn business theory.

Our work begins somewhere different.

Experience.

Companies have been started.

Customers have been won.

Sales have been lost.

Teams have been built.

Strategies have failed.

Plans have changed.

Businesses have grown.

A company has been acquired.

Those experiences become frameworks other people can use.

EXPERIENCE → FRAMEWORK → EDUCATION → EXECUTION

We capture real-world lessons.

We transform those lessons into repeatable frameworks.

We build educational experiences around those frameworks.

Then we give people the tools to put them into action.

WHO WE WORK WITH

Built for Organizations Investing in People.

Universities & Colleges

Bring real-world entrepreneurship into the classroom through books, curriculum, workshops, and founder experiences.

Entrepreneur Support Organizations

Create structured programming that helps founders move from education to execution.

Corporations

Develop leadership, sales, innovation, entrepreneurship, and professional-development experiences.

Nonprofits & Community Organizations

Build scalable educational programs designed to create meaningful outcomes.

Accelerators & Incubators

Give entrepreneurs practical frameworks, tools, and accountability systems they can immediately apply.

Foundations & Workforce Organizations

Create entrepreneurship and business-development experiences designed around the communities you serve.

Curriculum Built From Experience. Designed for Impact.

B Squared Media designs practical, experiential learning programs that connect what happens in the classroom with what happens in the real world.

THE DIFFERENCE

Information Isn't the Finish Line.

Great curriculum shouldn't simply teach people something.

It should help them do something.

That's why B Squared Media designs learning experiences around application, accountability, discussion, experimentation, and execution.

Our programs are built to help participants move from:

Knowing

Understanding

Applying

Executing

WHAT WE BUILD

What We Build

From multi-week programs to books, workshops, and licensing materials — built to last.

Entrepreneurship Programs

Leadership Programs

Sales Training

Founder Development

Workshops & Facilitation

Books & Workbooks

Case Studies

Licensing Materials

SUBJECT AREAS

Our curriculum can address:

Entrepreneurship

Small-Business Growth

Founder Development

Sales

Leadership

Customer Discovery

Business Models

Marketing

Financial Fundamentals

Operations

Growth Strategy

Negotiation

Strategic Planning

Pitch Development

Execution & Accountability

OUR DEVELOPMENT PROCESS

From Idea to Classroom

01

IDEA

What should we teach?

02

FRAMEWORK

How should the knowledge be structured?

03

CURRICULUM

What should participants learn and experience?

04

FACILITATION

How should instructors deliver it?

05

APPLICATION

How will participants put it into practice?

06

OUTCOMES

What should be different when the program ends?

CUSTOM DEVELOPMENT

Your Mission. Your Audience. Your Program.

Not every organization needs an off-the-shelf program. B Squared Media works with organizations to design curriculum built specifically for their audience, objectives, and outcomes. The result feels like it belongs to you — because it does.

Real Lessons. Written Down.

Books and educational resources built from the inside out.

FEATURED BOOK

BOOTSTRAP TO EXIT

The Entrepreneurial Journey Between the Idea and the Outcome.

Bootstrap to Exit follows entrepreneur Bryan Shannon's journey from founding TicketRX to navigating its acquisition by a Fortune 500 division. It's not just the story of one company — it's about everything that happens between the idea and the exit. The decisions, the pivots, the setbacks, and the decision to keep building anyway.

FOR EDUCATORS

Bring the Entrepreneurial Journey Into the Classroom.

Bootstrap to Exit has moved from the bookshelf into university entrepreneurship programs across the country.

Entrepreneurship Courses

Business Strategy

Startup Accelerators

Founder Development

Leadership Programs

Guest Lectures & Workshops

FUTURE PUBLICATIONS

Building a Library of Real-World Business Education.

Bootstrap to Exit is only the beginning.

B Squared Media is developing a growing portfolio of books, frameworks, curriculum, and educational intellectual property designed around entrepreneurship, leadership, sales, and business growth.

Stories Get Attention.
Lessons Create Impact.

Bryan Shannon brings audiences inside the realities of entrepreneurship, leadership, adversity, growth, and building something from nothing.

ABOUT THE SPEAKER

Entrepreneur. Executive. Author. Educator.

Bryan Shannon is an entrepreneur, executive, author, investor, and educator whose career has been defined by building businesses, developing leaders, and turning ideas into scalable organizations.

Bryan is the Founder and former CEO of TicketRX, a technology company he built from an idea inspired by personal experience into a growing business that was ultimately acquired. Today, he serves as Managing Director at TreviPay, where he leads Open Road Drivers Plan and is responsible for strategy, revenue growth, operations, partnerships, and business expansion.

With more than 15 years of experience, Bryan brings the perspective of someone who has experienced the entrepreneurial journey from both sides, from bootstrapping and scaling a startup to successfully exiting and leading within a global organization.

He is also the author of Bootstrap to Exit, a candid look at the lessons, mistakes, and perseverance behind building a company from the ground up. The book has been incorporated into entrepreneurship education at universities, bringing real-world founder experiences into the classroom.

Beyond his executive work, Bryan invests in and advises entrepreneurs and growing companies, serves as a board member and mentor, and develops entrepreneurship and business-growth curriculum. His work and entrepreneurial journey have been featured in Black Enterprise, The Business Journal, and Startland News.

A graduate of the University of Missouri–Kansas City, Bryan is committed to helping the next generation of entrepreneurs turn ambition into action. His guiding philosophy is simple: You control your own destiny, and sometimes that means being willing to bet on yourself.

SIGNATURE TOPICS

Bootstrap to Exit

What really happens between starting a company and successfully exiting one.

Bet on Yourself

Why opportunity often begins when you stop waiting for someone else to give you permission.

Let Them Try

What happens when we create environments where people are allowed to experiment, fail, learn, and build.

From Idea to Execution

How entrepreneurs move beyond talking about an idea and begin building it.

Grit, Tenacity & Resilience

The lessons entrepreneurship teaches us about continuing when the original plan stops working.

The Entrepreneurial Mindset

How entrepreneurial thinking can transform careers, organizations, communities, and lives.

AUDIENCES

Speaking engagements can be customized for:

Universities

Corporate Events

Entrepreneur Conferences

Leadership Conferences

Startup Accelerators

Nonprofit Organizations

Business Associations

Student Organizations

Community Organizations

Executive Teams

Bring a Builder to the Stage.

Give your audience more than motivation.

Give them perspective earned through experience—and ideas they can use when they leave.

ABOUT B SQUARED MEDIA

Real Experience.
Powerful Ideas.
Practical Education.

B Squared Media was built at the intersection of entrepreneurship and education — transforming real-world lessons into frameworks, stories, and experiences that help other people build what matters.

OUR STORY

Built From the Inside Out.

B Squared Media was founded on a simple belief: business education is more powerful when it comes from people who have actually done the work. Every program, book, and keynote we create is rooted in real entrepreneurial experience — not theory. That's the foundation of Experience. Education. Execution.

WHAT WE BELIEVE

Experience matters.

Real-world lessons make education more powerful.

Execution matters.

Ideas create value when someone acts on them.

Stories matter.

People remember what they can see themselves inside.

Failure matters.

Some of the most important lessons happen when the original plan doesn't work.

Access matters.

Great ideas and practical business education should reach people regardless of where they started.

Trying matters.

Sometimes the most powerful thing you can do for someone is give them the opportunity to try.

Build Something That Lasts.

B Squared Media partners with organizations to extend the reach and impact of business education — through curriculum licensing, books, speaking, workshops, and strategic alliances that create lasting change.

WAYS TO PARTNER

Curriculum Licensing

Bring B Squared Media frameworks and educational experiences into your organization.

Custom Curriculum

Build a completely new program designed around your audience, mission, and objectives.

Books + Curriculum

Combine books like Bootstrap to Exit with instructor resources, exercises, classroom discussions, and programming.

Speaking + Workshops

Pair keynote storytelling with deeper facilitated learning.

Train-the-Trainer

Equip facilitators and organizational leaders to deliver curriculum consistently.

Institutional Partnerships

Develop larger relationships combining curriculum, books, speaking, programming, and intellectual property.

Let's Start a Conversation.

Tell us about your organization, your audience, and what you're trying to build. We'll take it from there.

GET IN TOUCH

Ready to Start?

Reach out directly and tell us what you're working on. We respond to every inquiry personally.

📧 info@bsquaremedia.com
🌐 bsquaremedia.com

What We'd Love to Hear About

  • A curriculum project
  • A speaking engagement
  • A book or university program
  • A licensing or partnership opportunity
  • Something that doesn't fit a category yet

B SQUARED MEDIA

Experience. Education. Execution.

Curriculum Development | Books | Speaking | Workshops | Partnerships

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Built from experience. Designed for impact.